New Territory Teams

CASE STUDY
NEW TERRITORY CATEGORY
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PROJECT OBJECTIVE:
To extend the promotion territory consisting of 6 main cities and nearby areas with 4 new Reps locations and new areas to cover, by managing the new increased structure with new one field manager.
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PROJECT ACHIEVEMENT:
Sales increase with 40% after first promotion year and doubled in the second year.

The strength of the team is each individual member. The strength of each member is the team.

Phil Jackson
Portfolio

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New Portfolio Teams

CASE STUDYNEW PORTFOLIO CATEGORY•PROJECT OBJECTIVE:To start promotion for a new portfolio category products (primary care portfolio) by adding a new externalized field force team and keeping the internal field force capabilities focused on the consolidated and growing mature portfolio of products. •PROJECT ACHIEVEMENT:Business diversification, new organizational competencies and expertise developed in the new areas of...

Pharma Case Studies Challenge

METHODS & TOOLS YEAR OF LAUNCHING: FROM 2003 METHOD To create and apply pharma case studies for various job roles To use Harvard Business Review case studies with pharmaceutical content     To design business exercises with sales, marketing or people management themes, customized for the pharmaceutical jobs requirements OBJECTIVE To identify the professional profile and competencies ...

New Specialty Teams

CASE STUDYNEW SPECIALTY CATEGORY•PROJECT OBJECTIVE:To extend the internal promotion coverage in specialty care with a new external promotion team focused on primary care: GP’s and pharmacies, at a national level. •PROJECT ACHIEVEMENT:Continuous increase of the team size during the five years project, full transfer for the whole team. Efficiency is doing better what is already...

Mature Brands Teams

CASE STUDYMATURE BRANDS CATEGORY•PROJECT OBJECTIVE:To renew the medical promotion for a well-established portfolio of Rx products within internal medicine and infection diseases specialists. •PROJECT ACHIEVEMENT:Market share increase over expectations and excellent rating in group events. Talent wins games, but team work and intelligence win championships. Michael jordan

Talent Search Projects

METHODS & TOOLS YEAR OF LAUNCHING: FROM 2003 METHOD To attract young graduates to work in pharma through digital channels To educate early graduates through online and onsite programs about pharmaceutical market    To asses through testing and exercises the talent and potential for a pharma career     OBJECTIVE To help young people to access pharma...

Candidates Profile Tests & Surveys

METHODS & TOOLS YEAR OF LAUNCHING: FROM 2003 METHOD To combine various tests and surveys, to obtain a comprehensive profile description To evaluate each core competence with a specific competence survey or test     To create and customize competencies’ testing methods to the specific recruitment process needs OBJECTIVE To obtain a complete profile description  To match...

Replacement Teams

CASE STUDYREPLACEMENT CATEGORY•PROJECT OBJECTIVE:To employ specific roles within a large pharmaceutical producer for fill-in temporary replacements or vacant positions with external employees for a determined period of time. •PROJECT ACHIEVEMENT:A long-term partnership, for over 10 years, with a fully coverage of vacancy positions and a high fidelity rate of the external employees.       No one...

Key Opinion Leaders Relationship Grid

COURSE OUTLINE TRADITION FROM 2010 VERSIONS 4 ACTUAL VERSION V2020 MAIN NEW FEATURE NEW MODELS AND OPPORTUNITIES EXPERIENCE LEVEL MIDDLE TO SENIOR JOB TITLES SENIOR REPS, KEY ACCOUNT SPECIALIST, PRODUCT SPECIALIST, AREA SALES MANAGERS CLICK TO DOWNLOAD COURSE AGENDA COURSE FEATURES ∠ The professional relationships with the KOL’s represent the most important driver for any...