Key Opinion Leaders Relationship Grid

COURSE OUTLINE

TRADITION FROM 2010
VERSIONS4
ACTUAL VERSIONV2020
MAIN NEW FEATURENEW MODELS AND OPPORTUNITIES
EXPERIENCE LEVELMIDDLE TO SENIOR
JOB TITLESSENIOR REPS, KEY ACCOUNT SPECIALIST, PRODUCT SPECIALIST, AREA SALES MANAGERS
CLICK TO DOWNLOAD COURSE AGENDA

COURSE FEATURES

∠ The professional relationships with the KOL’s represent the most important driver for any pharmaceutical project and a barometer for the product reputation.

COURSE OBJECTIVES

∠ Learning how to approach KOL’s and how to conduct scientific communication and how to develop medical projects.

COURSE CONTENT

∠ Scientific communication models and projects’ collaboration grids are learned and practice in this course.

COURSE PERFORMANCE

∠ More than 300 sessions and over 1000 participants.

∠ Very good and excellent rating for the training information and outcomes.

An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.

Jack Welch, former General Electric CEO
Portfolio

Our branding works

Experience the expertise level of our core services, take joy of our projects in brief!

Clients and Territory Planning

COURSE OUTLINE TRADITION FROM 2001 VERSIONS 4 ACTUAL VERSION V2019 MAIN NEW FEATURE SIMULATOR APP EXPERIENCE LEVEL MIDDLE TO SENIOR JOB TITLES MEDICAL & SALES PHARMACEUTICAL REPSAREA SALES MANAGERS CLICK TO DOWNLOAD COURSE AGENDA COURSE FEATURES ∠ The course outline is based on a business case simulation with data and information related to the pharmaceutical...

New Portfolio Teams

CASE STUDYNEW PORTFOLIO CATEGORY•PROJECT OBJECTIVE:To start promotion for a new portfolio category products (primary care portfolio) by adding a new externalized field force team and keeping the internal field force capabilities focused on the consolidated and growing mature portfolio of products. •PROJECT ACHIEVEMENT:Business diversification, new organizational competencies and expertise developed in the new areas of...

Talent Search Projects

METHODS & TOOLS YEAR OF LAUNCHING: FROM 2003 METHOD To attract young graduates to work in pharma through digital channels To educate early graduates through online and onsite programs about pharmaceutical market    To asses through testing and exercises the talent and potential for a pharma career     OBJECTIVE To help young people to access pharma...

On-Spot Teams

CASE STUDYON-SPOT CATEGORY•PROJECT OBJECTIVE:To build an on-spot team to cover general practitioners at a national level, to reinforce two mature brands new indications. To subordinate the project field force to our partner area sales managers and to align whole new team to the specific standards and operations. •PROJECT ACHIEVEMENT:Fully coverage of GP’s with 3 calls...

Mature Brands Teams

CASE STUDYMATURE BRANDS CATEGORY•PROJECT OBJECTIVE:To renew the medical promotion for a well-established portfolio of Rx products within internal medicine and infection diseases specialists. •PROJECT ACHIEVEMENT:Market share increase over expectations and excellent rating in group events. Talent wins games, but team work and intelligence win championships. Michael jordan

Bursa Pharma Database

METHODS & TOOLS YEAR OF LAUNCHING: FROM 2007 METHOD To keep the eye on the key talents and potentials candidates seeking for a career in sales and marketing for pharmaceuticals and related products To make daily interviews by considering any applicant with relevant background and experience for the specific pharma jobs OBJECTIVE To develop a...

New Specialty Teams

CASE STUDYNEW SPECIALTY CATEGORY•PROJECT OBJECTIVE:To extend the internal promotion coverage in specialty care with a new external promotion team focused on primary care: GP’s and pharmacies, at a national level. •PROJECT ACHIEVEMENT:Continuous increase of the team size during the five years project, full transfer for the whole team. Efficiency is doing better what is already...

Strategic Marketing Guide

COURSE OUTLINE TRADITION FROM 2018 VERSIONS 1 ACTUAL VERSION V2018 MAIN NEW FEATURE HBR CASE STUDIES, BUSINESS CASE SIMULATION EXPERIENCE LEVEL MIDDLE TO SENIOR JOB TITLES PRODUCT MANAGERS, KEY ACCOUNT MANAGERS, PRODUCT SPECIALISTS CLICK TO DOWNLOAD COURSE AGENDA COURSE FEATURES ∠ In virtual and live format, the course includes all information needed to conduct a...