Mature Brands Teams

CASE STUDY
MATURE BRANDS CATEGORY
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PROJECT OBJECTIVE:
To renew the medical promotion for a well-established portfolio of Rx products within internal medicine and infection diseases specialists. 
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PROJECT ACHIEVEMENT:
Market share increase over expectations and excellent rating in group events.

Talent wins games, but team work and intelligence win championships.

Michael jordan
Portfolio

Our branding works

Experience the expertise level of our core services, take joy of our projects in brief!

Talent Search Projects

METHODS & TOOLS YEAR OF LAUNCHING: FROM 2003 METHOD To attract young graduates to work in pharma through digital channels To educate early graduates through online and onsite programs about pharmaceutical market    To asses through testing and exercises the talent and potential for a pharma career     OBJECTIVE To help young people to access pharma...

New Territory Teams

CASE STUDYNEW TERRITORY CATEGORY•PROJECT OBJECTIVE:To extend the promotion territory consisting of 6 main cities and nearby areas with 4 new Reps locations and new areas to cover, by managing the new increased structure with new one field manager.•PROJECT ACHIEVEMENT:Sales increase with 40% after first promotion year and doubled in the second year. The strength of...

References Check-Out Validation

METHODS & TOOLS YEAR OF LAUNCHING: FROM 1999 METHOD To fill-in a references check-out form for the final candidates To make a cross-references evaluation per each key responsibility in the future job To assess the candidate employment history with the future role and organization    OBJECTIVE To maximize the recruitment success    To increase the decision objectivity...

Start-up Teams

CASE STUDYSTART-UP CATEGORY•PROJECT OBJECTIVE:To start medical promotion for a renown pharmaceutical producer in Romania by covering main RO cities and multiple medical specialties.•PROJECT ACHIEVEMENT:High reputation & business profit within 1st promotion year. Coming together is a beginning. Keeping together is progress. Working together is success. henry ford

Pharmacy Teams

CASE STUDYPHARMACY CATEGORY•PROJECT OBJECTIVE:To build a pharmacy team dedicated to retail pharmacies at a national level, to reinforce the pharmacy presence and awareness for the established mature portfolio and new products launches. The complementary team function was synchronized with the internal field force structure activities. •PROJECT ACHIEVEMENT:Recall tests applied in the targeted pharmacies proved a...

Candidates Engagement Check List

METHODS & TOOLS YEAR OF LAUNCHING: FROM 2021 METHOD To apply a 360 degree evaluation grid named “ONE VIEW SCORE” by six evaluation parameters    OBJECTIVE To evaluate the candidate in one view To compare the candidates in one view To have a complete view of each candidate BEST PRACTICE Expand Health applies a new evaluation...

Bursa Pharma Database

METHODS & TOOLS YEAR OF LAUNCHING: FROM 2007 METHOD To keep the eye on the key talents and potentials candidates seeking for a career in sales and marketing for pharmaceuticals and related products To make daily interviews by considering any applicant with relevant background and experience for the specific pharma jobs OBJECTIVE To develop a...

Strategic Marketing Guide

COURSE OUTLINE TRADITION FROM 2018 VERSIONS 1 ACTUAL VERSION V2018 MAIN NEW FEATURE HBR CASE STUDIES, BUSINESS CASE SIMULATION EXPERIENCE LEVEL MIDDLE TO SENIOR JOB TITLES PRODUCT MANAGERS, KEY ACCOUNT MANAGERS, PRODUCT SPECIALISTS CLICK TO DOWNLOAD COURSE AGENDA COURSE FEATURES ∠ In virtual and live format, the course includes all information needed to conduct a...