Strategic Marketing Guide

COURSE OUTLINE

TRADITION FROM 2018
VERSIONS1
ACTUAL VERSIONV2018
MAIN NEW FEATUREHBR CASE STUDIES, BUSINESS CASE SIMULATION
EXPERIENCE LEVELMIDDLE TO SENIOR
JOB TITLESPRODUCT MANAGERS, KEY ACCOUNT MANAGERS, PRODUCT SPECIALISTS
CLICK TO DOWNLOAD COURSE AGENDA
October 2024
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COURSE FEATURES

∠ In virtual and live format, the course includes all information needed to conduct a comprehensive marketing research and to evaluate a product market power.

COURSE OBJECTIVES

∠ Learning and practicing the marketing matrix’s for pharmaceutical products’ research and strategizing.

COURSE CONTENT

∠ Comprehensive methods and tools to empower a pharmaceutical product with right resources and strategies for winning the market game.

COURSE PERFORMANCE

∠ More than 60 sessions and over 200 participants.

∠ Excellent rating and interest on business case simulation.

Information is a source of learning. But unless it is organized, processed, and available to the right people in a format for decision making, it is a burden, not a benefit.

C. William Pollard, Chairman of Fairwyn Investment Company
Portfolio

Our branding works

Experience the expertise level of our core services, take joy of our projects in brief!

Individual and Business Planning

COURSE OUTLINE TRADITION FROM 2010 VERSIONS 4 ACTUAL VERSION V2018 MAIN NEW FEATURE BUSINESS PLANNING CASE SUDY EXPERIENCE LEVEL MIDDLE TO SENIOR JOB TITLES FIELD PHARMA EMPLOYEES CLICK TO DOWNLOAD COURSE AGENDA COURSE FEATURES ∠ Complex course based on business exercises and case studies regarding business planning with pharma specifics. COURSE OBJECTIVES ∠ Learning about...

Recruitment Portfolio Visit Card

METHODS & TOOLS YEAR OF LAUNCHING: FROM 1999 METHOD To embrace any project and accept any challenge regarding pharma candidates To give all efforts to succeed in every recruitment project To approach any project with the same energy and passion OBJECTIVE To put the right candidate in the right place   To support candidates and employers...

Bursa Pharma Database

METHODS & TOOLS YEAR OF LAUNCHING: FROM 2007 METHOD To keep the eye on the key talents and potentials candidates seeking for a career in sales and marketing for pharmaceuticals and related products To make daily interviews by considering any applicant with relevant background and experience for the specific pharma jobs OBJECTIVE To develop a...

Candidates Engagement Check List

METHODS & TOOLS YEAR OF LAUNCHING: FROM 2021 METHOD To apply a 360 degree evaluation grid named “ONE VIEW SCORE” by six evaluation parameters    OBJECTIVE To evaluate the candidate in one view To compare the candidates in one view To have a complete view of each candidate BEST PRACTICE Expand Health applies a new evaluation...

Pharma Case Studies Challenge

METHODS & TOOLS YEAR OF LAUNCHING: FROM 2003 METHOD To create and apply pharma case studies for various job roles To use Harvard Business Review case studies with pharmaceutical content     To design business exercises with sales, marketing or people management themes, customized for the pharmaceutical jobs requirements OBJECTIVE To identify the professional profile and competencies ...

Key Account Management Toolkit

COURSE OUTLINE TRADITION FROM 2003 VERSIONS 3 ACTUAL VERSION V2018 MAIN NEW FEATURE NEW CHANNELS EXPERIENCE LEVEL MIDDLE TO SENIOR JOB TITLES KEY ACCOUNT SPECIALISTPRODUCT SPECIALISTAREA SALES MANAGERS CLICK TO DOWNLOAD COURSE AGENDA COURSE FEATURES ∠ The course is practically a guideline tool for managing the most important key accounts within the business objectives.  COURSE...

References Check-Out Validation

METHODS & TOOLS YEAR OF LAUNCHING: FROM 1999 METHOD To fill-in a references check-out form for the final candidates To make a cross-references evaluation per each key responsibility in the future job To assess the candidate employment history with the future role and organization    OBJECTIVE To maximize the recruitment success    To increase the decision objectivity...

Pharmacy Teams

CASE STUDYPHARMACY CATEGORY•PROJECT OBJECTIVE:To build a pharmacy team dedicated to retail pharmacies at a national level, to reinforce the pharmacy presence and awareness for the established mature portfolio and new products launches. The complementary team function was synchronized with the internal field force structure activities. •PROJECT ACHIEVEMENT:Recall tests applied in the targeted pharmacies proved a...