Strategic Marketing Guide
COURSE OUTLINE
| TRADITION | FROM 2018 |
|---|---|
| VERSIONS | 1 |
| ACTUAL VERSION | V2018 |
| MAIN NEW FEATURE | HBR CASE STUDIES, BUSINESS CASE SIMULATION |
| EXPERIENCE LEVEL | MIDDLE TO SENIOR |
| JOB TITLES | PRODUCT MANAGERS, KEY ACCOUNT MANAGERS, PRODUCT SPECIALISTS |
| M | T | W | T | F | S | S |
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 6 | 7 | 8 | 9 | 10 | 11 | 12 |
| 13 | 14 | 15 | 16 | 17 | 18 | 19 |
| 20 | 21 | 22 | 23 | 24 | 25 | 26 |
| 27 | 28 | 29 | 30 | 31 | ||
COURSE FEATURES
∠ In virtual and live format, the course includes all information needed to conduct a comprehensive marketing research and to evaluate a product market power.
COURSE OBJECTIVES
∠ Learning and practicing the marketing matrix’s for pharmaceutical products’ research and strategizing.
COURSE CONTENT
∠ Comprehensive methods and tools to empower a pharmaceutical product with right resources and strategies for winning the market game.
COURSE PERFORMANCE
∠ More than 60 sessions and over 200 participants.
∠ Excellent rating and interest on business case simulation.
Information is a source of learning. But unless it is organized, processed, and available to the right people in a format for decision making, it is a burden, not a benefit.
C. William Pollard, Chairman of Fairwyn Investment Company
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