Strategic Marketing Guide

COURSE OUTLINE

TRADITION FROM 2018
VERSIONS1
ACTUAL VERSIONV2018
MAIN NEW FEATUREHBR CASE STUDIES, BUSINESS CASE SIMULATION
EXPERIENCE LEVELMIDDLE TO SENIOR
JOB TITLESPRODUCT MANAGERS, KEY ACCOUNT MANAGERS, PRODUCT SPECIALISTS
CLICK TO DOWNLOAD COURSE AGENDA
April 2026
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COURSE FEATURES

∠ In virtual and live format, the course includes all information needed to conduct a comprehensive marketing research and to evaluate a product market power.

COURSE OBJECTIVES

∠ Learning and practicing the marketing matrix’s for pharmaceutical products’ research and strategizing.

COURSE CONTENT

∠ Comprehensive methods and tools to empower a pharmaceutical product with right resources and strategies for winning the market game.

COURSE PERFORMANCE

∠ More than 60 sessions and over 200 participants.

∠ Excellent rating and interest on business case simulation.

Information is a source of learning. But unless it is organized, processed, and available to the right people in a format for decision making, it is a burden, not a benefit.

C. William Pollard, Chairman of Fairwyn Investment Company
Portfolio

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Experience the expertise level of our core services, take joy of our projects in brief!

Pharma Case Studies Challenge

METHODS & TOOLS YEAR OF LAUNCHING: FROM 2003 METHOD To create and apply pharma case studies for various job roles To use Harvard Business Review case studies with pharmaceutical content     To design business exercises with sales, marketing or people management themes, customized for the pharmaceutical jobs requirements OBJECTIVE To identify the professional profile and competencies ...

Talent Search Projects

METHODS & TOOLS YEAR OF LAUNCHING: FROM 2003 METHOD To attract young graduates to work in pharma through digital channels To educate early graduates through online and onsite programs about pharmaceutical market    To asses through testing and exercises the talent and potential for a pharma career     OBJECTIVE To help young people to access pharma...

Clients and Territory Planning

COURSE OUTLINE TRADITION FROM 2001 VERSIONS 4 ACTUAL VERSION V2019 MAIN NEW FEATURE SIMULATOR APP EXPERIENCE LEVEL MIDDLE TO SENIOR JOB TITLES MEDICAL & SALES PHARMACEUTICAL REPSAREA SALES MANAGERS CLICK TO DOWNLOAD COURSE AGENDA COURSE FEATURES ∠ The course outline is based on a business case simulation with data and information related to the pharmaceutical...

References Check-Out Validation

METHODS & TOOLS YEAR OF LAUNCHING: FROM 1999 METHOD To fill-in a references check-out form for the final candidates To make a cross-references evaluation per each key responsibility in the future job To assess the candidate employment history with the future role and organization    OBJECTIVE To maximize the recruitment success    To increase the decision objectivity...

Replacement Teams

CASE STUDYREPLACEMENT CATEGORY•PROJECT OBJECTIVE:To employ specific roles within a large pharmaceutical producer for fill-in temporary replacements or vacant positions with external employees for a determined period of time. •PROJECT ACHIEVEMENT:A long-term partnership, for over 10 years, with a fully coverage of vacancy positions and a high fidelity rate of the external employees.       No one...

New Portfolio Teams

CASE STUDYNEW PORTFOLIO CATEGORY•PROJECT OBJECTIVE:To start promotion for a new portfolio category products (primary care portfolio) by adding a new externalized field force team and keeping the internal field force capabilities focused on the consolidated and growing mature portfolio of products. •PROJECT ACHIEVEMENT:Business diversification, new organizational competencies and expertise developed in the new areas of...

Candidates Engagement Check List

METHODS & TOOLS YEAR OF LAUNCHING: FROM 2021 METHOD To apply a 360 degree evaluation grid named “ONE VIEW SCORE” by six evaluation parameters    OBJECTIVE To evaluate the candidate in one view To compare the candidates in one view To have a complete view of each candidate BEST PRACTICE Expand Health applies a new evaluation...

People Management Kit

COURSE OUTLINE TRADITION FROM 2005 VERSIONS 8 ACTUAL VERSION V2019 MAIN NEW FEATURE DEMO COACHING VIDEOS EXPERIENCE LEVEL JUNIOR TO SENIOR JOB TITLES AREA SALES MANAGERS, FIELD FORCE AND NATIONAL SALES MANAGERS CLICK TO DOWNLOAD COURSE AGENDA COURSE FEATURES ∠ In virtual and live format, the course is a best seller in pharma! With a...