Strategic Marketing Guide

COURSE OUTLINE

TRADITION FROM 2018
VERSIONS1
ACTUAL VERSIONV2018
MAIN NEW FEATUREHBR CASE STUDIES, BUSINESS CASE SIMULATION
EXPERIENCE LEVELMIDDLE TO SENIOR
JOB TITLESPRODUCT MANAGERS, KEY ACCOUNT MANAGERS, PRODUCT SPECIALISTS
CLICK TO DOWNLOAD COURSE AGENDA
October 2026
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COURSE FEATURES

∠ In virtual and live format, the course includes all information needed to conduct a comprehensive marketing research and to evaluate a product market power.

COURSE OBJECTIVES

∠ Learning and practicing the marketing matrix’s for pharmaceutical products’ research and strategizing.

COURSE CONTENT

∠ Comprehensive methods and tools to empower a pharmaceutical product with right resources and strategies for winning the market game.

COURSE PERFORMANCE

∠ More than 60 sessions and over 200 participants.

∠ Excellent rating and interest on business case simulation.

Information is a source of learning. But unless it is organized, processed, and available to the right people in a format for decision making, it is a burden, not a benefit.

C. William Pollard, Chairman of Fairwyn Investment Company
Portfolio

Our branding works

Experience the expertise level of our core services, take joy of our projects in brief!

On-Spot Teams

CASE STUDYON-SPOT CATEGORY•PROJECT OBJECTIVE:To build an on-spot team to cover general practitioners at a national level, to reinforce two mature brands new indications. To subordinate the project field force to our partner area sales managers and to align whole new team to the specific standards and operations. •PROJECT ACHIEVEMENT:Fully coverage of GP’s with 3 calls...

Recruitment Portfolio Visit Card

METHODS & TOOLS YEAR OF LAUNCHING: FROM 1999 METHOD To embrace any project and accept any challenge regarding pharma candidates To give all efforts to succeed in every recruitment project To approach any project with the same energy and passion OBJECTIVE To put the right candidate in the right place   To support candidates and employers...

New Territory Teams

CASE STUDYNEW TERRITORY CATEGORY•PROJECT OBJECTIVE:To extend the promotion territory consisting of 6 main cities and nearby areas with 4 new Reps locations and new areas to cover, by managing the new increased structure with new one field manager.•PROJECT ACHIEVEMENT:Sales increase with 40% after first promotion year and doubled in the second year. The strength of...

Start-up Teams

CASE STUDYSTART-UP CATEGORY•PROJECT OBJECTIVE:To start medical promotion for a renown pharmaceutical producer in Romania by covering main RO cities and multiple medical specialties.•PROJECT ACHIEVEMENT:High reputation & business profit within 1st promotion year. Coming together is a beginning. Keeping together is progress. Working together is success. henry ford

How to Find? How to Assess? How to Match?

METHODS & TOOLS YEAR OF LAUNCHING: FROM 2004 METHOD To be proactive toward juniors and seniors candidates with pharma insights and job opportunities To use appropriate assessments’ methods for each job specificity and basic requirements To select only the candidates with high motivation and skills evaluations to be consider for the new jobs OBJECTIVE To...

Individual and Business Planning

COURSE OUTLINE TRADITION FROM 2010 VERSIONS 4 ACTUAL VERSION V2018 MAIN NEW FEATURE BUSINESS PLANNING CASE SUDY EXPERIENCE LEVEL MIDDLE TO SENIOR JOB TITLES FIELD PHARMA EMPLOYEES CLICK TO DOWNLOAD COURSE AGENDA COURSE FEATURES ∠ Complex course based on business exercises and case studies regarding business planning with pharma specifics. COURSE OBJECTIVES ∠ Learning about...

Mature Brands Teams

CASE STUDYMATURE BRANDS CATEGORY•PROJECT OBJECTIVE:To renew the medical promotion for a well-established portfolio of Rx products within internal medicine and infection diseases specialists. •PROJECT ACHIEVEMENT:Market share increase over expectations and excellent rating in group events. Talent wins games, but team work and intelligence win championships. Michael jordan

Pharmacy Teams

CASE STUDYPHARMACY CATEGORY•PROJECT OBJECTIVE:To build a pharmacy team dedicated to retail pharmacies at a national level, to reinforce the pharmacy presence and awareness for the established mature portfolio and new products launches. The complementary team function was synchronized with the internal field force structure activities. •PROJECT ACHIEVEMENT:Recall tests applied in the targeted pharmacies proved a...