New Specialty Teams

CASE STUDY
NEW SPECIALTY CATEGORY
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PROJECT OBJECTIVE:
To extend the internal promotion coverage in specialty care with a new external promotion team focused on primary care: GP’s and pharmacies, at a national level.

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PROJECT ACHIEVEMENT:
Continuous increase of the team size during the five years project, full transfer for the whole team.

Efficiency is doing better what is already being done.

Peter Drucker
Portfolio

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People Management Kit

COURSE OUTLINE TRADITION FROM 2005 VERSIONS 8 ACTUAL VERSION V2019 MAIN NEW FEATURE DEMO COACHING VIDEOS EXPERIENCE LEVEL JUNIOR TO SENIOR JOB TITLES AREA SALES MANAGERS, FIELD FORCE AND NATIONAL SALES MANAGERS CLICK TO DOWNLOAD COURSE AGENDA COURSE FEATURES ∠ In virtual and live format, the course is a best seller in pharma! With a...

Pharmacy Teams

CASE STUDYPHARMACY CATEGORY•PROJECT OBJECTIVE:To build a pharmacy team dedicated to retail pharmacies at a national level, to reinforce the pharmacy presence and awareness for the established mature portfolio and new products launches. The complementary team function was synchronized with the internal field force structure activities. •PROJECT ACHIEVEMENT:Recall tests applied in the targeted pharmacies proved a...

Strategic Marketing Guide

COURSE OUTLINE TRADITION FROM 2018 VERSIONS 1 ACTUAL VERSION V2018 MAIN NEW FEATURE HBR CASE STUDIES, BUSINESS CASE SIMULATION EXPERIENCE LEVEL MIDDLE TO SENIOR JOB TITLES PRODUCT MANAGERS, KEY ACCOUNT MANAGERS, PRODUCT SPECIALISTS CLICK TO DOWNLOAD COURSE AGENDA COURSE FEATURES ∠ In virtual and live format, the course includes all information needed to conduct a...

Bursa Pharma Database

METHODS & TOOLS YEAR OF LAUNCHING: FROM 2007 METHOD To keep the eye on the key talents and potentials candidates seeking for a career in sales and marketing for pharmaceuticals and related products To make daily interviews by considering any applicant with relevant background and experience for the specific pharma jobs OBJECTIVE To develop a...

References Check-Out Validation

METHODS & TOOLS YEAR OF LAUNCHING: FROM 1999 METHOD To fill-in a references check-out form for the final candidates To make a cross-references evaluation per each key responsibility in the future job To assess the candidate employment history with the future role and organization    OBJECTIVE To maximize the recruitment success    To increase the decision objectivity...

New Portfolio Teams

CASE STUDYNEW PORTFOLIO CATEGORY•PROJECT OBJECTIVE:To start promotion for a new portfolio category products (primary care portfolio) by adding a new externalized field force team and keeping the internal field force capabilities focused on the consolidated and growing mature portfolio of products. •PROJECT ACHIEVEMENT:Business diversification, new organizational competencies and expertise developed in the new areas of...

On-Spot Teams

CASE STUDYON-SPOT CATEGORY•PROJECT OBJECTIVE:To build an on-spot team to cover general practitioners at a national level, to reinforce two mature brands new indications. To subordinate the project field force to our partner area sales managers and to align whole new team to the specific standards and operations. •PROJECT ACHIEVEMENT:Fully coverage of GP’s with 3 calls...

How to Find? How to Assess? How to Match?

METHODS & TOOLS YEAR OF LAUNCHING: FROM 2004 METHOD To be proactive toward juniors and seniors candidates with pharma insights and job opportunities To use appropriate assessments’ methods for each job specificity and basic requirements To select only the candidates with high motivation and skills evaluations to be consider for the new jobs OBJECTIVE To...