New Specialty Teams

CASE STUDY
NEW SPECIALTY CATEGORY

PROJECT OBJECTIVE:
To extend the internal promotion coverage in specialty care with a new external promotion team focused on primary care: GP’s and pharmacies, at a national level.


PROJECT ACHIEVEMENT:
Continuous increase of the team size during the five years project, full transfer for the whole team.

Efficiency is doing better what is already being done.

Peter Drucker

Portfolio

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Clients and Territory Planning

COURSE OUTLINE TRADITION FROM 2001 VERSIONS 4 ACTUAL VERSION V2019 MAIN NEW FEATURE SIMULATOR APP EXPERIENCE LEVEL MIDDLE TO SENIOR JOB TITLES MEDICAL & SALES PHARMACEUTICAL REPSAREA SALES MANAGERS CLICK TO DOWNLOAD COURSE AGENDA COURSE FEATURES ∠ The course outline is based on a business case simulation with data and information related to the pharmaceutical...

Pharmacy Teams

CASE STUDYPHARMACY CATEGORY•PROJECT OBJECTIVE:To build a pharmacy team dedicated to retail pharmacies at a national level, to reinforce the pharmacy presence and awareness for the established mature portfolio and new products launches. The complementary team function was synchronized with the internal field force structure activities. •PROJECT ACHIEVEMENT:Recall tests applied in the targeted pharmacies proved a...

How to Find? How to Assess? How to Match?

METHODS & TOOLS YEAR OF LAUNCHING: FROM 2004 METHOD To be proactive toward juniors and seniors candidates with pharma insights and job opportunities To use appropriate assessments’ methods for each job specificity and basic requirements To select only the candidates with high motivation and skills evaluations to be consider for the new jobs OBJECTIVE To...

Key Opinion Leaders Relationship Grid

COURSE OUTLINE TRADITION FROM 2010 VERSIONS 4 ACTUAL VERSION V2020 MAIN NEW FEATURE NEW MODELS AND OPPORTUNITIES EXPERIENCE LEVEL MIDDLE TO SENIOR JOB TITLES SENIOR REPS, KEY ACCOUNT SPECIALIST, PRODUCT SPECIALIST, AREA SALES MANAGERS CLICK TO DOWNLOAD COURSE AGENDA COURSE FEATURES ∠ The professional relationships with the KOL’s represent the most important driver for any...

Candidates Engagement Check List

METHODS & TOOLS YEAR OF LAUNCHING: FROM 2021 METHOD To apply a 360 degree evaluation grid named “ONE VIEW SCORE” by six evaluation parameters    OBJECTIVE To evaluate the candidate in one view To compare the candidates in one view To have a complete view of each candidate BEST PRACTICE Expand Health applies a new evaluation...

Strategic Marketing Guide

COURSE OUTLINE TRADITION FROM 2018 VERSIONS 1 ACTUAL VERSION V2018 MAIN NEW FEATURE HBR CASE STUDIES, BUSINESS CASE SIMULATION EXPERIENCE LEVEL MIDDLE TO SENIOR JOB TITLES PRODUCT MANAGERS, KEY ACCOUNT MANAGERS, PRODUCT SPECIALISTS CLICK TO DOWNLOAD COURSE AGENDA COURSE FEATURES ∠ In virtual and live format, the course includes all information needed to conduct a...

Working Kit for In-Field Coaching

COURSE OUTLINE TRADITION FROM 2018 VERSIONS 1 ACTUAL VERSION V2009 MAIN NEW FEATURE HBR CASE STUDIES, COACHING GRID MODELS EXPERIENCE LEVEL MIDDLE TO SENIOR JOB TITLES FIELD MANAGERS IN PHARMA CLICK TO DOWNLOAD COURSE AGENDA COURSE FEATURES ∠ The course is all about coaching pharma reps, with a customized content for pharmaceutical field activities specifics....

References Check-Out Validation

METHODS & TOOLS YEAR OF LAUNCHING: FROM 1999 METHOD To fill-in a references check-out form for the final candidates To make a cross-references evaluation per each key responsibility in the future job To assess the candidate employment history with the future role and organization    OBJECTIVE To maximize the recruitment success    To increase the decision objectivity...