Key Account Management Toolkit

COURSE OUTLINE

TRADITION FROM 2003
VERSIONS3
ACTUAL VERSIONV2018
MAIN NEW FEATURENEW CHANNELS
EXPERIENCE LEVELMIDDLE TO SENIOR
JOB TITLESKEY ACCOUNT SPECIALIST
PRODUCT SPECIALIST
AREA SALES MANAGERS
CLICK TO DOWNLOAD COURSE AGENDA

COURSE FEATURES

∠ The course is practically a guideline tool for managing the most important key accounts within the business objectives. 

COURSE OBJECTIVES

∠ Understanding the key accounts complexity and functionalities. Practicing the main principles in demo exercises.

COURSE CONTENT

∠ Principles, methods and practices to be applied with the key accounts.

∠ Key Accounts partnership solutions to constantly increase the business value.

COURSE PERFORMANCE

∠ More than 500 sessions and over 2000 participants.

∠ Very good and excellent rating for the training information and outcomes.

Where my reason, imagination, or interest were not engaged, I would not or could not learn.

Sir Winston Churchill
Portfolio

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Experience the expertise level of our core services, take joy of our projects in brief!

Individual and Business Planning

COURSE OUTLINE TRADITION FROM 2010 VERSIONS 4 ACTUAL VERSION V2018 MAIN NEW FEATURE BUSINESS PLANNING CASE SUDY EXPERIENCE LEVEL MIDDLE TO SENIOR JOB TITLES FIELD PHARMA EMPLOYEES CLICK TO DOWNLOAD COURSE AGENDA COURSE FEATURES ∠ Complex course based on business exercises and case studies regarding business planning with pharma specifics. COURSE OBJECTIVES ∠ Learning about...

Mature Brands Teams

CASE STUDYMATURE BRANDS CATEGORY•PROJECT OBJECTIVE:To renew the medical promotion for a well-established portfolio of Rx products within internal medicine and infection diseases specialists. •PROJECT ACHIEVEMENT:Market share increase over expectations and excellent rating in group events. Talent wins games, but team work and intelligence win championships. Michael jordan

Start-up Teams

CASE STUDYSTART-UP CATEGORY•PROJECT OBJECTIVE:To start medical promotion for a renown pharmaceutical producer in Romania by covering main RO cities and multiple medical specialties.•PROJECT ACHIEVEMENT:High reputation & business profit within 1st promotion year. Coming together is a beginning. Keeping together is progress. Working together is success. henry ford

New Portfolio Teams

CASE STUDYNEW PORTFOLIO CATEGORY•PROJECT OBJECTIVE:To start promotion for a new portfolio category products (primary care portfolio) by adding a new externalized field force team and keeping the internal field force capabilities focused on the consolidated and growing mature portfolio of products. •PROJECT ACHIEVEMENT:Business diversification, new organizational competencies and expertise developed in the new areas of...

Key Opinion Leaders Relationship Grid

COURSE OUTLINE TRADITION FROM 2010 VERSIONS 4 ACTUAL VERSION V2020 MAIN NEW FEATURE NEW MODELS AND OPPORTUNITIES EXPERIENCE LEVEL MIDDLE TO SENIOR JOB TITLES SENIOR REPS, KEY ACCOUNT SPECIALIST, PRODUCT SPECIALIST, AREA SALES MANAGERS CLICK TO DOWNLOAD COURSE AGENDA COURSE FEATURES ∠ The professional relationships with the KOL’s represent the most important driver for any...

New Territory Teams

CASE STUDYNEW TERRITORY CATEGORY•PROJECT OBJECTIVE:To extend the promotion territory consisting of 6 main cities and nearby areas with 4 new Reps locations and new areas to cover, by managing the new increased structure with new one field manager.•PROJECT ACHIEVEMENT:Sales increase with 40% after first promotion year and doubled in the second year. The strength of...

Replacement Teams

CASE STUDYREPLACEMENT CATEGORY•PROJECT OBJECTIVE:To employ specific roles within a large pharmaceutical producer for fill-in temporary replacements or vacant positions with external employees for a determined period of time. •PROJECT ACHIEVEMENT:A long-term partnership, for over 10 years, with a fully coverage of vacancy positions and a high fidelity rate of the external employees.       No one...

On-Spot Teams

CASE STUDYON-SPOT CATEGORY•PROJECT OBJECTIVE:To build an on-spot team to cover general practitioners at a national level, to reinforce two mature brands new indications. To subordinate the project field force to our partner area sales managers and to align whole new team to the specific standards and operations. •PROJECT ACHIEVEMENT:Fully coverage of GP’s with 3 calls...