New Portfolio Teams

CASE STUDY
NEW PORTFOLIO CATEGORY
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PROJECT OBJECTIVE:
To start promotion for a new portfolio category products (primary care portfolio) by adding a new externalized field force team and keeping the internal field force capabilities focused on the consolidated and growing mature portfolio of products.

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PROJECT ACHIEVEMENT:
Business diversification, new organizational competencies and expertise developed in the new areas of promotion.

No matter how great the talent or efforts, some things just take time. You can’t produce a baby in one month by getting nine women pregnant.

Warren buffett
Portfolio

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Individual and Business Planning

COURSE OUTLINE TRADITION FROM 2010 VERSIONS 4 ACTUAL VERSION V2018 MAIN NEW FEATURE BUSINESS PLANNING CASE SUDY EXPERIENCE LEVEL MIDDLE TO SENIOR JOB TITLES FIELD PHARMA EMPLOYEES CLICK TO DOWNLOAD COURSE AGENDA COURSE FEATURES ∠ Complex course based on business exercises and case studies regarding business planning with pharma specifics. COURSE OBJECTIVES ∠ Learning about...

New Specialty Teams

CASE STUDYNEW SPECIALTY CATEGORY•PROJECT OBJECTIVE:To extend the internal promotion coverage in specialty care with a new external promotion team focused on primary care: GP’s and pharmacies, at a national level. •PROJECT ACHIEVEMENT:Continuous increase of the team size during the five years project, full transfer for the whole team. Efficiency is doing better what is already...

On-Spot Teams

CASE STUDYON-SPOT CATEGORY•PROJECT OBJECTIVE:To build an on-spot team to cover general practitioners at a national level, to reinforce two mature brands new indications. To subordinate the project field force to our partner area sales managers and to align whole new team to the specific standards and operations. •PROJECT ACHIEVEMENT:Fully coverage of GP’s with 3 calls...

How to Find? How to Assess? How to Match?

METHODS & TOOLS YEAR OF LAUNCHING: FROM 2004 METHOD To be proactive toward juniors and seniors candidates with pharma insights and job opportunities To use appropriate assessments’ methods for each job specificity and basic requirements To select only the candidates with high motivation and skills evaluations to be consider for the new jobs OBJECTIVE To...

Working Kit for In-Field Coaching

COURSE OUTLINE TRADITION FROM 2018 VERSIONS 1 ACTUAL VERSION V2009 MAIN NEW FEATURE HBR CASE STUDIES, COACHING GRID MODELS EXPERIENCE LEVEL MIDDLE TO SENIOR JOB TITLES FIELD MANAGERS IN PHARMA CLICK TO DOWNLOAD COURSE AGENDA COURSE FEATURES ∠ The course is all about coaching pharma reps, with a customized content for pharmaceutical field activities specifics....

Start-up Teams

CASE STUDYSTART-UP CATEGORY•PROJECT OBJECTIVE:To start medical promotion for a renown pharmaceutical producer in Romania by covering main RO cities and multiple medical specialties.•PROJECT ACHIEVEMENT:High reputation & business profit within 1st promotion year. Coming together is a beginning. Keeping together is progress. Working together is success. henry ford

Bursa Pharma Database

METHODS & TOOLS YEAR OF LAUNCHING: FROM 2007 METHOD To keep the eye on the key talents and potentials candidates seeking for a career in sales and marketing for pharmaceuticals and related products To make daily interviews by considering any applicant with relevant background and experience for the specific pharma jobs OBJECTIVE To develop a...

Pharma Case Studies Challenge

METHODS & TOOLS YEAR OF LAUNCHING: FROM 2003 METHOD To create and apply pharma case studies for various job roles To use Harvard Business Review case studies with pharmaceutical content     To design business exercises with sales, marketing or people management themes, customized for the pharmaceutical jobs requirements OBJECTIVE To identify the professional profile and competencies ...