Pharmacy Teams

CASE STUDY
PHARMACY CATEGORY
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PROJECT OBJECTIVE:
To build a pharmacy team dedicated to retail pharmacies at a national level, to reinforce the pharmacy presence and awareness for the established mature portfolio and new products launches. The complementary team function was synchronized with the internal field force structure activities.

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PROJECT ACHIEVEMENT:
Recall tests applied in the targeted pharmacies proved a substantial increase in recommendations and awareness.

The value of achievement lies in the achieving.

Albert Einstein
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New Territory Teams

CASE STUDYNEW TERRITORY CATEGORY•PROJECT OBJECTIVE:To extend the promotion territory consisting of 6 main cities and nearby areas with 4 new Reps locations and new areas to cover, by managing the new increased structure with new one field manager.•PROJECT ACHIEVEMENT:Sales increase with 40% after first promotion year and doubled in the second year. The strength of...

References Check-Out Validation

METHODS & TOOLS YEAR OF LAUNCHING: FROM 1999 METHOD To fill-in a references check-out form for the final candidates To make a cross-references evaluation per each key responsibility in the future job To assess the candidate employment history with the future role and organization    OBJECTIVE To maximize the recruitment success    To increase the decision objectivity...

New Specialty Teams

CASE STUDYNEW SPECIALTY CATEGORY•PROJECT OBJECTIVE:To extend the internal promotion coverage in specialty care with a new external promotion team focused on primary care: GP’s and pharmacies, at a national level. •PROJECT ACHIEVEMENT:Continuous increase of the team size during the five years project, full transfer for the whole team. Efficiency is doing better what is already...

Replacement Teams

CASE STUDYREPLACEMENT CATEGORY•PROJECT OBJECTIVE:To employ specific roles within a large pharmaceutical producer for fill-in temporary replacements or vacant positions with external employees for a determined period of time. •PROJECT ACHIEVEMENT:A long-term partnership, for over 10 years, with a fully coverage of vacancy positions and a high fidelity rate of the external employees.       No one...

Working Kit for In-Field Coaching

COURSE OUTLINE TRADITION FROM 2018 VERSIONS 1 ACTUAL VERSION V2009 MAIN NEW FEATURE HBR CASE STUDIES, COACHING GRID MODELS EXPERIENCE LEVEL MIDDLE TO SENIOR JOB TITLES FIELD MANAGERS IN PHARMA CLICK TO DOWNLOAD COURSE AGENDA COURSE FEATURES ∠ The course is all about coaching pharma reps, with a customized content for pharmaceutical field activities specifics....

New Portfolio Teams

CASE STUDYNEW PORTFOLIO CATEGORY•PROJECT OBJECTIVE:To start promotion for a new portfolio category products (primary care portfolio) by adding a new externalized field force team and keeping the internal field force capabilities focused on the consolidated and growing mature portfolio of products. •PROJECT ACHIEVEMENT:Business diversification, new organizational competencies and expertise developed in the new areas of...

Strategic Marketing Guide

COURSE OUTLINE TRADITION FROM 2018 VERSIONS 1 ACTUAL VERSION V2018 MAIN NEW FEATURE HBR CASE STUDIES, BUSINESS CASE SIMULATION EXPERIENCE LEVEL MIDDLE TO SENIOR JOB TITLES PRODUCT MANAGERS, KEY ACCOUNT MANAGERS, PRODUCT SPECIALISTS CLICK TO DOWNLOAD COURSE AGENDA COURSE FEATURES ∠ In virtual and live format, the course includes all information needed to conduct a...

Medical Call Toolkit

COURSE OUTLINE TRADITION FROM 1999 VERSIONS 6 ACTUAL VERSION V2021 MAIN NEW FEATURE CHANNEL MIX EXPERIENCE LEVEL JUNIOR TO SENIOR JOB TITLES MEDICAL & SALES PHARMACEUTICAL REPS CLICK TO DOWNLOAD COURSE AGENDA COURSE FEATURES ∠ In virtual and live format, the course is a best seller in pharma! With a content adapted from early beginners...