New Specialty Teams

CASE STUDY
NEW SPECIALTY CATEGORY
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PROJECT OBJECTIVE:
To extend the internal promotion coverage in specialty care with a new external promotion team focused on primary care: GP’s and pharmacies, at a national level.

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PROJECT ACHIEVEMENT:
Continuous increase of the team size during the five years project, full transfer for the whole team.

Efficiency is doing better what is already being done.

Peter Drucker
Portfolio

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Pharmacy Teams

CASE STUDYPHARMACY CATEGORY•PROJECT OBJECTIVE:To build a pharmacy team dedicated to retail pharmacies at a national level, to reinforce the pharmacy presence and awareness for the established mature portfolio and new products launches. The complementary team function was synchronized with the internal field force structure activities. •PROJECT ACHIEVEMENT:Recall tests applied in the targeted pharmacies proved a...

New Portfolio Teams

CASE STUDYNEW PORTFOLIO CATEGORY•PROJECT OBJECTIVE:To start promotion for a new portfolio category products (primary care portfolio) by adding a new externalized field force team and keeping the internal field force capabilities focused on the consolidated and growing mature portfolio of products. •PROJECT ACHIEVEMENT:Business diversification, new organizational competencies and expertise developed in the new areas of...

Candidates Profile Tests & Surveys

METHODS & TOOLS YEAR OF LAUNCHING: FROM 2003 METHOD To combine various tests and surveys, to obtain a comprehensive profile description To evaluate each core competence with a specific competence survey or test     To create and customize competencies’ testing methods to the specific recruitment process needs OBJECTIVE To obtain a complete profile description  To match...

Candidates Engagement Check List

METHODS & TOOLS YEAR OF LAUNCHING: FROM 2021 METHOD To apply a 360 degree evaluation grid named “ONE VIEW SCORE” by six evaluation parameters    OBJECTIVE To evaluate the candidate in one view To compare the candidates in one view To have a complete view of each candidate BEST PRACTICE Expand Health applies a new evaluation...

Key Opinion Leaders Relationship Grid

COURSE OUTLINE TRADITION FROM 2010 VERSIONS 4 ACTUAL VERSION V2020 MAIN NEW FEATURE NEW MODELS AND OPPORTUNITIES EXPERIENCE LEVEL MIDDLE TO SENIOR JOB TITLES SENIOR REPS, KEY ACCOUNT SPECIALIST, PRODUCT SPECIALIST, AREA SALES MANAGERS CLICK TO DOWNLOAD COURSE AGENDA COURSE FEATURES ∠ The professional relationships with the KOL’s represent the most important driver for any...

Working Kit for In-Field Coaching

COURSE OUTLINE TRADITION FROM 2018 VERSIONS 1 ACTUAL VERSION V2009 MAIN NEW FEATURE HBR CASE STUDIES, COACHING GRID MODELS EXPERIENCE LEVEL MIDDLE TO SENIOR JOB TITLES FIELD MANAGERS IN PHARMA CLICK TO DOWNLOAD COURSE AGENDA COURSE FEATURES ∠ The course is all about coaching pharma reps, with a customized content for pharmaceutical field activities specifics....

Strategic Marketing Guide

COURSE OUTLINE TRADITION FROM 2018 VERSIONS 1 ACTUAL VERSION V2018 MAIN NEW FEATURE HBR CASE STUDIES, BUSINESS CASE SIMULATION EXPERIENCE LEVEL MIDDLE TO SENIOR JOB TITLES PRODUCT MANAGERS, KEY ACCOUNT MANAGERS, PRODUCT SPECIALISTS CLICK TO DOWNLOAD COURSE AGENDA COURSE FEATURES ∠ In virtual and live format, the course includes all information needed to conduct a...

New Territory Teams

CASE STUDYNEW TERRITORY CATEGORY•PROJECT OBJECTIVE:To extend the promotion territory consisting of 6 main cities and nearby areas with 4 new Reps locations and new areas to cover, by managing the new increased structure with new one field manager.•PROJECT ACHIEVEMENT:Sales increase with 40% after first promotion year and doubled in the second year. The strength of...