



New Portfolio Teams
CASE STUDY
NEW PORTFOLIO CATEGORY
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PROJECT OBJECTIVE:
To start promotion for a new portfolio category products (primary care portfolio) by adding a new externalized field force team and keeping the internal field force capabilities focused on the consolidated and growing mature portfolio of products.
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PROJECT ACHIEVEMENT:
Business diversification, new organizational competencies and expertise developed in the new areas of promotion.
No matter how great the talent or efforts, some things just take time. You can’t produce a baby in one month by getting nine women pregnant.
Warren buffett
Portfolio
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