Strategic Marketing Guide

COURSE OUTLINE

TRADITION FROM 2018
VERSIONS1
ACTUAL VERSIONV2018
MAIN NEW FEATUREHBR CASE STUDIES, BUSINESS CASE SIMULATION
EXPERIENCE LEVELMIDDLE TO SENIOR
JOB TITLESPRODUCT MANAGERS, KEY ACCOUNT MANAGERS, PRODUCT SPECIALISTS
CLICK TO DOWNLOAD COURSE AGENDA
April 2026
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COURSE FEATURES

∠ In virtual and live format, the course includes all information needed to conduct a comprehensive marketing research and to evaluate a product market power.

COURSE OBJECTIVES

∠ Learning and practicing the marketing matrix’s for pharmaceutical products’ research and strategizing.

COURSE CONTENT

∠ Comprehensive methods and tools to empower a pharmaceutical product with right resources and strategies for winning the market game.

COURSE PERFORMANCE

∠ More than 60 sessions and over 200 participants.

∠ Excellent rating and interest on business case simulation.

Information is a source of learning. But unless it is organized, processed, and available to the right people in a format for decision making, it is a burden, not a benefit.

C. William Pollard, Chairman of Fairwyn Investment Company
Portfolio

Our branding works

Experience the expertise level of our core services, take joy of our projects in brief!

Candidates Profile Tests & Surveys

METHODS & TOOLS YEAR OF LAUNCHING: FROM 2003 METHOD To combine various tests and surveys, to obtain a comprehensive profile description To evaluate each core competence with a specific competence survey or test     To create and customize competencies’ testing methods to the specific recruitment process needs OBJECTIVE To obtain a complete profile description  To match...

Individual and Business Planning

COURSE OUTLINE TRADITION FROM 2010 VERSIONS 4 ACTUAL VERSION V2018 MAIN NEW FEATURE BUSINESS PLANNING CASE SUDY EXPERIENCE LEVEL MIDDLE TO SENIOR JOB TITLES FIELD PHARMA EMPLOYEES CLICK TO DOWNLOAD COURSE AGENDA COURSE FEATURES ∠ Complex course based on business exercises and case studies regarding business planning with pharma specifics. COURSE OBJECTIVES ∠ Learning about...

New Territory Teams

CASE STUDYNEW TERRITORY CATEGORY•PROJECT OBJECTIVE:To extend the promotion territory consisting of 6 main cities and nearby areas with 4 new Reps locations and new areas to cover, by managing the new increased structure with new one field manager.•PROJECT ACHIEVEMENT:Sales increase with 40% after first promotion year and doubled in the second year. The strength of...

Medical Call Toolkit

COURSE OUTLINE TRADITION FROM 1999 VERSIONS 6 ACTUAL VERSION V2021 MAIN NEW FEATURE CHANNEL MIX EXPERIENCE LEVEL JUNIOR TO SENIOR JOB TITLES MEDICAL & SALES PHARMACEUTICAL REPS CLICK TO DOWNLOAD COURSE AGENDA COURSE FEATURES ∠ In virtual and live format, the course is a best seller in pharma! With a content adapted from early beginners...

Replacement Teams

CASE STUDYREPLACEMENT CATEGORY•PROJECT OBJECTIVE:To employ specific roles within a large pharmaceutical producer for fill-in temporary replacements or vacant positions with external employees for a determined period of time. •PROJECT ACHIEVEMENT:A long-term partnership, for over 10 years, with a fully coverage of vacancy positions and a high fidelity rate of the external employees.       No one...

Start-up Teams

CASE STUDYSTART-UP CATEGORY•PROJECT OBJECTIVE:To start medical promotion for a renown pharmaceutical producer in Romania by covering main RO cities and multiple medical specialties.•PROJECT ACHIEVEMENT:High reputation & business profit within 1st promotion year. Coming together is a beginning. Keeping together is progress. Working together is success. henry ford

People Management Kit

COURSE OUTLINE TRADITION FROM 2005 VERSIONS 8 ACTUAL VERSION V2019 MAIN NEW FEATURE DEMO COACHING VIDEOS EXPERIENCE LEVEL JUNIOR TO SENIOR JOB TITLES AREA SALES MANAGERS, FIELD FORCE AND NATIONAL SALES MANAGERS CLICK TO DOWNLOAD COURSE AGENDA COURSE FEATURES ∠ In virtual and live format, the course is a best seller in pharma! With a...

How to Find? How to Assess? How to Match?

METHODS & TOOLS YEAR OF LAUNCHING: FROM 2004 METHOD To be proactive toward juniors and seniors candidates with pharma insights and job opportunities To use appropriate assessments’ methods for each job specificity and basic requirements To select only the candidates with high motivation and skills evaluations to be consider for the new jobs OBJECTIVE To...