Job Description
Wörwag Pharma is a leading international pharmaceutical company dedicated to evidence-based, high-quality products, with brands such as Magnerot, Milgamma, Zinkorot, B12 Ankermann, Centricor Forte.
This open role is for the Magnerot and Zinkorot product portfolio.
Responsibilities
- Develop, coordinate, and implement marketing strategies and promotional tactics for the assigned Consumer Healthcare brands, ensuring alignment with global and local business objectives.
- Achieve the marketing objectives (market share, growth, profitability).
- Deeply understand consumers and decision-makers throughout the purchasing journey to identify growth drivers and brand positioning opportunities.
- Conduct competitive analyses, develop SWOT assessments.
- Plan and execute scientific events, symposiums, communication campaigns, and brand activation programs.
- Maintain strong relationships with key opinion leaders to gain insights and strengthen product awareness.
- Monitor campaign performance, brand KPIs, consumer programs, and overall image consistency.
- Oversee marketing budgets and collaborate with advertising, media, and digital agencies.
- Support the sales team with training, materials, and ongoing guidance to ensure successful implementation of brand strategies.
- Provide monthly sales forecasts for assigned products and prepare business cases for new product launches.
- Present brand results, strategy, and plans to the management team during Business Reviews and Brand Plan presentations.
Requirements
- University degree, preferably in Medicine or Pharmacy.
- Min 3 years of experience in a similar role within the pharmaceutical industry (middle management level).
- Strong marketing knowledge and a deep understanding of the pharmaceutical and healthcare systems.
- Proven experience working with ATL/BTL activities, digital communication strategies, and external agencies.
- Excellent analytical, strategic thinking, and presentation skills (Romanian & English).
- Enthusiastic, proactive, with strong leadership and influencing abilities.
- Proficiency in MS Office and CRM tools.
- Availability for business travel, and a valid Category B driving license.
Job Summary
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Contacts
Email: luana.isac@expand.roSimilar Jobs
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